Create a profile per business

Open Marketing and connect the Google or Meta assets for one business or brand. Companies with multiple businesses should create separate profiles.

Choose conversions

Select the existing analytics or advertising events that represent a meaningful conversion, such as a submitted booking form or qualified lead.

Read the dashboard carefully

Compare reported ad spend, leads, booked jobs, collected revenue, cost per conversion, and ROAS. Attribution depends on connected account data and captured tracking parameters, so use the dashboard as an operating view rather than a replacement for provider billing reports.